There is little doubt that rural development is the key to sustainable development. A key target of the first Sustainable Development Goal (SDG) calls for reducing by at least half the proportion of people living in poverty by the year 2030 and it is in rural areas where poverty is highest. Today, 27 million people, or 41 per cent of people in Latin America who suffer extreme poverty in the region, live in rural areas. We believe that youth have a major role to play in helping change this trend. Our proposal for CONCAUSA is to develop a youth-developed and driven program and platform called MyMercado which will include providing technology (hardware and internet connectivity), training (technology use and marketing) and software (interactive platform) where teens can market their families’ agricultural or locally made products domestically and to the global market. In doing so we can also motivate youth to stay in their communities rather than fleeing or engaging in illicit activities.